Q1 2024 Performance of Top Drawing & Coloring Apps on iOS in the UK

In the first quarter of 2024, the Drawing & Coloring category on iOS in the United Kingdom displayed varied user engagement and download figures, as reported by Sensor Tower. Here's a glance at the performance of the top 5 apps in this vibrant and creative segment.

Color by Number：Coloring Games from Wildlife Inc saw its revenue fluctuate, peaking at $9.7K in mid-February before dipping to $8K towards the end of March. Downloads hit a high of 14K in the week of February 12th and a low of 6K in early March, with weekly active users declining from 84K to around 66K over the quarter.

Zen Color - Color By Number by Oakever Games experienced a revenue peak of $635 in late January but saw a drop to $319 by the end of March. The app's downloads reached 11K at the start of the year but fell to 7.9K towards the quarter's end. Weekly active users showed a steady increase, starting from 23K and growing to 34K.

X-Flow's Happy Color by Numbers Game generated consistent revenue with a slight peak at $981 in late January. Downloads showed a marked decline from 10K to 5.6K, while weekly active users saw a high of 177K in the first week, which decreased to 151K by the end of March.

Crazy Labs' Phone Case DIY presented an interesting case with no revenue reported. However, downloads started strong at 16K in the first week but saw a decline to 4.6K. Weekly active users decreased from 42K to 19K, indicating a downward engagement trend.

Lastly, Coloring Games for Kids 2-6! by IDZ Digital Private Limited showed a mixed revenue trend with a high of $5.5K in late February. Downloads were highest at 8.3K at the start of January, tapering off to 6.1K in late March, while weekly active users remained fairly stable, ending the quarter at 32K.

For more insights and detailed analytics on app performance, Sensor Tower provides comprehensive data and analysis tools to understand the mobile app ecosystem better.